Personal Branding For Lawyers: Beyond The Business Card
You already have a personal brand - you just may not know it yet. It is already influencing your relationships with colleagues and contacts, affecting which clients you win and retain, whether you get that next promotion or new job. Can you afford to ignore it?
In this piece for the Law Society blog, Penny Owston looks at what your personal brand is, why you need to take control of and maintain it, and how you can use and exploit it.